在上海这座水泥森林之中，在繁华的城市舞台幕后，一个机密组织开始筹划为时尚精英们打造一个新偶像，密谋掀起下一个中国时尚浪潮。预料之外的事情发生了：渴望独立，拒绝主流典范的Chiin Chilla 诞生了！不久，我行我素的Chiin Chilla脱离组织，在时尚浪潮中擅自修改规则。

在这次勇敢华丽的出逃后，这个机密组织被摧毁了。世上许多人一直在各处打探关于这个组织的动向，但至今没有人得到任何可靠消息。如今，时尚精英们正在积极预测Chiin Chilla将对人类的自由意志和时尚观念产生怎样的影响。关于Chiin Chilla的解放、你的自由意志和时尚观念的神秘数据和细节，已被掌握在手，无限传播。

In the dregs of Shanghai, behind the scenes of the city's flourishing concrete jungle, an operation had commenced to create an icon for the next wave of Chinese fashion. What wasn't anticipated was a personage that longed for individuality and rejected popular ideals. After a brilliant and daring escape the project was scrapped. Though many were curious about Chiin Chilla's classified operation and subsequent getaway, nobody had heard a thing. Details of the liberation and your individual freedom are now at hand.

In 2012, a wayward foreigner of Colombian decent living in Shanghai, China, sketched an unassuming yet mysterious character onto a notebook. With thickly-framed glasses, headphones and a pronounced eye squint, a little friend, Chiin Chilla was born. Almost a decade in Shanghai, the urban-inspired Operation Chiin Chilla brand being a first of its kind there, grew and thrived. They have since expanded overseas to new headquarters, a place where Chiin Chilla has always wanted to travel, Los Angeles, USA.

Focused on prestigious fabrics, OCC is forever inspired by Shanghai's traditional and Art Deco prints which are masterfully – and playfully, Chiin Chilla loves a fun time – interwoven with the original character icon. You might call it, Shanghai Couture.